MADLEY'S STORY STARTED LONG BEFORE IT HAD THIS NAME. I STARTED MY BUSINESS IN 2020 MAKING CUSTOM TRUCKER HATS AND SOMEHOW, WHAT STARTED AS A SMALL IDEA TURNED INTO SOMETHING BIGGER THAN I EVER COULD'VE IMAGINED. OVER THE YEARS, MY DESIGNS MADE THEIR WAY INTO FREE PEOPLE, DILLARD'S, BUCKLE, AND THOUSANDS OF BOUTIQUES ACROSS THE COUNTRY. 

THEN I BECAME A MOM AND NATURALLY, WHAT I WANTED TO CREATE STARTED CHANGING TOO. MADLEY KIDS GREW FROM THIS NEW SEASON OF MY LIFE. INSPIRED BY MOTHERHOOD, MY SON, AND HONESTLY JUST WANTING TO MAKE THE KIND OF CLOTHES I WAS ALWAYS LOOKING FOR MYSELF.

I WANTED PIECES THAT ARE ACTUALLY COMFORTABLE ENOUGH FOR REAL LIFE AND HAVE THAT SLIGHTLY OVERSIZED FIT SO YOUR LITTLE CAN WEAR THEM FOR MORE THAN ONE SEASON.

I WANT MADLEY TO FEEL NOSTALGIC, PLAYFUL AND EASY. CLOTHES FOR MATCHING WITH YOUR LITTLE, RUNNING ERRANDS, MAKING MESSES, PLAYING ON THE FLOOR AND ALL THE REALLY NORMAL DAYS THAT DON'T FEEL PARTICULARLY IMPORTANT WHILE YOU'RE LIVING THEM. BECAUSE I'M REALIZING THOSE ARE THE DAYS WE'RE GOING TO MISS THE MOST.

XO, MADI DUNHAM